Soda Innovation - Sacred Cow Pee

"Samosas go better with cola"

Cows are sacred in India and it is widely believed that their urine "gau mutra" has healing powers. Gau mutra is often used in purification rituals.

The Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS) wants to develop a new cola flavored cow pee soda pop.

"It has been established that cow urine is capable of curing even cancer, so imagine a drink which would not only be tasty but also healthy," says Om Prakash, an RSS spokesman.

Most scientists from the U.S. disagree with RSS claims that drinking cow pee can cure cancer.

Others are concerned that they will not be able to camouflage the taste or smell.

I can't imagine how they will collect the liquid for mass production. I've only seen a set up like that at Jiffy Lube, where two guys stand under an open grill and collect dirty oil from a car. Pee is lighter than oil and sprays. But what do I know?

Do they make cow catheters? If so, doesn't 500 feet of plastic tubing siphoning cow pee into a large water tower interfere with grazing?

If you have ever owned a cat that was not spayed, you are familiar with the strong aroma of its urine. With that said, I don’t think many people will be anxious to sample gau mutra cola.