Ozzy Osbourne in “Make Yourself Heard”

Modern technology can solve most of our problems, as the Leo Burnett Chicago Agency assumed when they hired famous rock star, Ozzy Osbourne, to make a video commercial for the Samsung Propel multimedia smartphone. I’m not sure if the reality TV show he starred in proved that he can spell, but they hired him anyway. We never got to see the results of his text-centric messages. Hopefully, the words had more than four letters in them. Use your imagination.

When I first saw this video, it reminded me of a typical work day. First dragging your ass out of bed in the morning and finding that the kids have already used up all the hot water, taking a cold shower, getting coffee at Starbucks, then arriving at the office to schedule that first meeting thinking - don’t come to my office, I’m not awake yet you’d be better off trying to communicate with a pit bull. Never mind the eloquent speaking, you are grouchy and miserable, and need a shrink.

If you can spell, but are not worth a plug nickel, the Propel can be one way to make yourself heard, which is the video commercial’s theme. The phone provides instant text messaging, which can get you out of a jam.





Credits for the Samsung Propel commercial from MJZ Production Company: Will Perry, Bob Price, Colin Selikow, Craig Gillespie, Lisa Margulia, Line Postmyr, and Carlos Lowenstein. Its sheer genius!